Business For Sale » Companys Motto A Business Of Caring
The Motto of the Company
It was a weekend when my 3 years son Saif came to me while I was reading a newspaper and pointed to one of the companies' logo and just pronounced the companies motto. Since then I was thinking of the power and the background of the work done before announcing and presenting and advertisement, motto or a logo. It is all about the mentality of the people behind the work and how was it that first came to someone's mind as an idea and then presented properly to others, and from there the groups that took the lead to go over the whole process until it is published in the newspaper.
The critical part of the way that marketing is happening is the creativity and the ability to think from different prospective, where the market plan should come first from the customers direct and focus to the needs and society perception to the marketing methodologies used. Why is it that a logo penetrate through all prospective and stay in a place where it is attached deeply and precisely to the motto and the message the company want to convey.
The simple answer is the creativity and the soul of the work that really keeps it to the long run because two different companies might spend the same amount of money to come up with a marketing plan, a logo or a motto, but one of them think classically and the other think creatively and of course the creativity wins to the level that even and infant can get it.
Talal Salim Al Sabiri
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